How to Pin a Comment on TikTok (Creator's Guide 2025)
Master the strategic use of pinned comments to boost engagement, control narratives, and enhance your TikTok presence.
Quick Answer: To pin a comment on TikTok, open your video's comments, long-press the comment you want to pin, and select "Pin comment" from the menu. Only creators can pin comments on their own videos, and you can pin up to 3 comments per video.
What is a Pinned Comment on TikTok?
A pinned comment is a comment that appears at the top of your video's comment section, regardless of likes or recency. It stays fixed at the top until you unpin it, making it the first thing viewers see when they open the comments.
TikTok allows creators to pin up to 3 comments per video. Pinned comments are marked with a small pin icon (📌) next to them.
Step-by-Step: How to Pin a Comment on TikTok
Open Your Video
Navigate to your TikTok profile and tap on the video where you want to pin a comment. You can only pin comments on your own videos - this feature is not available for other creators' content.
Access the Comments
Tap the comment icon (speech bubble) on the right side of the screen to open the comments section. Browse through the comments to find the one you want to pin.
Long-Press the Comment
Press and hold on the comment you want to pin. A menu will appear with several options:
- Pin comment
- Delete
- Report
- Turn off commenting for this account (optional)
Select "Pin Comment"
Tap "Pin comment" from the menu. The comment will immediately move to the top of the comment section with a pin icon (📌) next to it. The commenter will receive a notification that their comment was pinned.
Manage Pinned Comments
To unpin a comment, long-press it again and select "Unpin comment." You can pin up to 3 comments total. If you try to pin a 4th comment, you'll need to unpin one of the existing ones first.
Why Should You Pin Comments? (Strategic Benefits)
🎯 Control the Narrative
Pin positive, funny, or insightful comments to set the tone for your comment section. This influences how other viewers perceive and engage with your content.
💬 Boost Engagement
Pin questions or conversation starters to encourage more comments. "What's your favorite?" or "Have you tried this?" can spark discussions.
📢 Share Important Info
Pin your own comment with links, corrections, updates, or additional context that viewers need to see first. Perfect for product links or disclaimers.
🤝 Reward Engagement
Pin thoughtful comments from your community to show appreciation. This encourages others to leave quality comments hoping to get pinned too.
Best Practices: What Comments Should You Pin?
✅ Comments Worth Pinning
- •Your own comment with important links or info
"Shop link in bio! Use code TIKTOK20 for 20% off 🎉"
- •Funny or witty comments that add value
Comments that make people laugh encourage more engagement
- •Questions that spark discussion
"Which one would you choose?" or "Have you experienced this?"
- •Positive testimonials or social proof
"I tried this and it actually works!" builds credibility
- •Corrections or clarifications
"Update: The event is now on Saturday, not Friday!"
❌ Comments to Avoid Pinning
- •Negative or controversial comments - Don't amplify negativity
- •Spam or promotional comments - Looks unprofessional
- •Generic "first!" or "nice video" - Adds no value
- •Comments with misinformation - Verify before pinning
Advanced Pinning Strategies
Strategy 1: The "First Comment" Technique
Post your own comment immediately after uploading with key information (links, context, CTA). Pin it to ensure everyone sees it. This is especially useful for product videos or tutorials.
Strategy 2: The "Engagement Bait" Method
Pin a comment that asks a question or creates a poll. "Team A or Team B?" or "What should I do next?" This dramatically increases comment engagement and watch time.
Strategy 3: The "Social Proof" Approach
Pin genuine positive feedback from customers or followers. This builds trust and credibility, especially for product reviews or service demonstrations.
Strategy 4: The "Humor Amplifier"
Pin the funniest comment to set a lighthearted tone. This encourages others to be creative and funny in their comments, increasing overall engagement.
Common Issues & Troubleshooting
I don't see the "Pin comment" option. Why?
You can only pin comments on your own videos. If you're trying to pin a comment on someone else's video, the option won't appear. Also, ensure your TikTok app is updated to the latest version.
Can I pin my own comment?
Yes! In fact, this is one of the most common and effective uses of pinned comments. Many creators pin their own comment with links, updates, or additional context.
How many comments can I pin at once?
TikTok allows you to pin up to 3 comments per video. If you try to pin a 4th comment, you'll need to unpin one of the existing ones first.
Will the commenter know I pinned their comment?
Yes, the user whose comment you pinned will receive a notification saying "Your comment was pinned by [your username]." This is a great way to build community and reward engagement.
Can I pin comments on TikTok Live?
No, the pin comment feature is only available for regular video posts, not for TikTok Live streams. However, you can pin comments on the recorded version after the live ends.
Create Mock Pinned Comments for Presentations
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Generate Comments Now →Conclusion
Pinning comments on TikTok is a simple yet powerful tool for creators to shape their comment section, boost engagement, and share important information. By strategically choosing which comments to pin, you can significantly improve your content's performance and build a stronger community.
Remember: pinned comments should add value - whether that's through humor, information, or sparking conversation. Use your 3 pinned comment slots wisely, and don't be afraid to update them as your video gains traction.